AdWords Offers Credible Benchmarks to Assess the Success of Ad Campaigns
Assessing the success of a display campaign has always been a difficult task, regardless of whether a business conducts online… Read More
Assessing the success of a display campaign has always been a difficult task, regardless of whether a business conducts online… Read More
In the world of online advertising, pay-per-click is the most commonly used model. A majority of marketers prefer this model… Read More
In the face of increasing competition from the likes of Facebook and Google, Microsoft Corp. is making some serious efforts… Read More
PPC management is one of the most important aspects of an online marketing campaign. Your PPC ads need to achieve… Read More
In a meditation weekend I attended in October, we discussed mindfulness or being aware of what is going on right… Read More
If used correctly, remarketing can be a very effective method of boosting conversions. But it is important to use smart… Read More
Trademark infringement is a serious concern today. If someone adopts a trademark that is confusingly similar to another brand with… Read More
It has been six months now, since Wordstream launched their AdWords Performance Grader tool. The main goal of the tool… Read More
SEO vs. PPC is a never-ending debate. The effectiveness of SEO and PPC tactics varies from one website to another.… Read More
Search giants like Bing and Google have been promoting personalized search stating that it offers much better results, but users… Read More