Urgent Requirement for SEO/SEM Expert to Manage all Search Engine optimization

JOB OVERVIEW

Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks

Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI

Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance

Communication to team and management on project development, timelines, and results

Research and analyze competitor advertising links

Perform ongoing keyword discovery, expansion and optimization

Work with editorial and marketing teams to drive SEO in content creation and content programming

PROFESSIONAL COMPETENCIES

Passion for SEO and internet marketing

Outstanding ability to think creatively, and identify and resolve problems

High levels of integrity, autonomy, and self-motivation

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

Up-to-date with the latest trends and best practices in SEO and SEM

PROFESSIONAL SKILLS AND QUALIFICATIONS

3-6 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)

In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Demonstrated experience in data analysis