PPC Campaign – Diagnosing and Solving Issues
PPC campaigns are an important part of internet marketing. But development of a PPC campaign is a tedious process. You… Read More
Read MoreGetting the Most Out of Your Traffic Generation and Internet Marketing Investment
We often hear as an Internet marketing firm that a company has tested a particular channel, such as print or… Read More
Read MoreInternet Marketing Assets – Why Rent When You Can Buy?
I never understood the logic of renting vs buying a home. Yes, there are many cases when you might want… Read More
Read MoreFive Steps to Build a Keyword List for Your PPC Campaign
Advertising is an important part of internet marketing strategy and keyword list is a basic component of a PPC campaign.… Read More
Read More3 Steps to Create the Perfect Landing Pages for Higher PPC Conversions
All the efforts put in creating great ads will not give the best results, if the clicks just take potential… Read More
Read MoreAdwords and Adcenter – The Key Differences
Since the search alliance transition, a greater number of Yahoo impressions are available through MSN’s adCenter. As a result, adCenter… Read More
Read More3 Reasons to Test PPC Landing Pages
It is not uncommon for marketers to push PPC landing page testing down their ‘to do’ list and give more… Read More
Read MoreGoogle Toying With New PPC Ideas
In a meditation weekend I attended in October, we discussed mindfulness or being aware of what is going on right… Read More
Read More
SEO or PPC – The Better Online Marketing Tactic
SEO vs. PPC is a never-ending debate. The effectiveness of SEO and PPC tactics varies from one website to another.… Read More
Read More