Microsoft Shifts Focus to $12 Billion Display-Ad Market
In the face of increasing competition from the likes of Facebook and Google, Microsoft Corp. is making some serious efforts… Read More
Read More3 Tips for Effective Display Ads
PPC management is one of the most important aspects of an online marketing campaign. Your PPC ads need to achieve… Read More
Read MoreGoogle Toying With New PPC Ideas
In a meditation weekend I attended in October, we discussed mindfulness or being aware of what is going on right… Read More
Read MoreHow to Remarket Effectively
If used correctly, remarketing can be a very effective method of boosting conversions. But it is important to use smart… Read More
Read MoreStop Competitors from Infringing on Your Company’s Trademarks
Trademark infringement is a serious concern today. If someone adopts a trademark that is confusingly similar to another brand with… Read More
Read More
Better Reports from AdWords Performance Grader
It has been six months now, since Wordstream launched their AdWords Performance Grader tool. The main goal of the tool… Read More
Read More
SEO or PPC – The Better Online Marketing Tactic
SEO vs. PPC is a never-ending debate. The effectiveness of SEO and PPC tactics varies from one website to another.… Read More
Read More