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Category: Marketing Strategy

How to Build Your Brand with Website Content

By Gordon Fletcher  On 5 May, 2011 |  In: Marketing Strategy | Tags: brand building, seo sem marketing, website content | 0

Brand building has many benefits. It ensures top-of-the-mind awareness among customers and brings in targeted traffic. People find popular brands… Read More

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Connect with Local Customers Using Twitter

By Gordon Fletcher  On 11 May, 2011 |  In: Marketing Strategy | Tags: Company internet marketing, Online Marketing, twitter | 1

Company internet marketing in case of small businesses often targets local customers. Twitter can be a really handy tool in… Read More

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3 Strategies to Build a Strong Community around Your Brand

By Gordon Fletcher  On 19 May, 2011 |  In: Marketing Strategy | Tags: brand building, Internet Marketing, seo sem marketing | 0

Apart for effective SEO SEM marketing, every brand needs a strong community of loyal followers to support it. Members of… Read More

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Advertising in Dead. Almost.

By Lisa Byers  On 15 Jan, 2012 |  In: Marketing Strategy | Tags: advertising, internet advertising, seth godin, stroumboulopoulos, ted | 0

As I signed into Facebook this morning to read the daily news feed (who reads the newspaper, right?), I tuned… Read More

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PR Disaster Forces Dominos To Create Twitter Account

By Kim Le Seur  On 20 Apr, 2009 |  In: Google Analytics, Marketing Strategy, Social Media Marketing |  | 2

Today the question on every companies mind is “Is Social Media Worth It?”. Dominos pizza would tell you “Yes” without… Read More

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Google Local Listing Ads – The Yellow Page™ Killer has Arrived

By Barry Byers  On 23 Oct, 2009 |  In: Internet Marketing, Marketing Strategy | Tags: adwords, Internet Marketing, Internet tracking, Online Marketing, pay-per-click, PPC Advertising | 0

Google’s New Local Business Listing Ads Turn up the Heat in the Hotly Contested Local Search Market.… Read More

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Re-target Current and Past Customers for Increasing Sales

By Gordon Fletcher  On 8 Dec, 2010 |  In: Internet Marketing, Marketing Strategy | Tags: Internet Marketing, marketing strategies | 0

Marketing gurus have often emphasized the importance of a business’ current and past customers. It has been proved that retaining… Read More

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Why Marketers Need to Consider Mobile Web

By Barry Byers  On 31 Jan, 2011 |  In: Internet Marketing, Marketing Strategy, Mobile Advertising | Tags: Internet Marketing, mobile search, mobile sites | 0

The annual mobile forecast released by BIA/Kelsey estimates that mobile ad revenues are likely to go up from 2009’s $490… Read More

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7 Social Media Success Factors for Business

By Meaghan Gibbins  On 7 May, 2014 |  In: Marketing Strategy, Social Media Marketing | Tags: business strategy, social media strategy, success factors | 0

Success Factors for a Social Business Strategy Social media is becoming indispensable to many companies who use it both to… Read More

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Top Social Media Predictions for Summer 2014

By Meaghan Gibbins  On 26 May, 2014 |  In: Internet Marketing, Marketing Strategy, Online Marketing, Social Media Marketing | Tags: content strategy, marketing, social media | 0

Social Media Marketing Predictions Several social media apps have been launched in the last year, with many of them trying… Read More

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