3 Strategies to Build a Strong Community around Your Brand

By On 19, May, 2011 |  In: Marketing Strategy | Tags: , ,  | 0

Apart for effective SEO SEM marketing, every brand needs a strong community of loyal followers to support it. Members of such a community spread the word of mouth and increase your brand awareness and ultimately your returns. Here are some strategies that can get you started on building a loyal following for your brand.

Develop a group of passionate followers

Rather than targeting each and every customer, the first step towards building a strong brand following is to identify the evangelists. These are people who are really passionate about your product or service. Passionate people are not only loyal followers, but also spread good word about your brand and bring in new followers. Having a group of passionate people is a huge advantage while building a strong brand community as their enthusiasm is infectious.

Ensure that your followers don’t forget what your brand is all about

Your products or services should be clearly featured on all the pages of your websites. Don’t let your followers forget what you are all about, the products and services you offer and what your goal is. Encourage your followers to take their loyalty to your brand to the next level.

Create a sense of exclusivity around your brand

This strategy works for many small businesses. For instance, exclusive night clubs that turn away people use this strategy. Since getting into such clubs is difficult, it gives people a sense of fulfillment when they successfully get in. This ensures that people keep coming to the same club in spite of the difficulty rather than trying some other place. Creating a sense of exclusiveness around your brand can help you build a strong following.

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