As an advertising professional, I’ll admit it: watching commercials prior to a feature presentation in a movie theatre is what I would call a slight agitation of mine (others may call it harassment). I’m forced to unwillingly gaze up at ……

During AdWeek in Toronto, Google’s own Jesse Haines, Group Marketing Manager at the big media mogul, introduced “How to Go Mo in 2012″ to emphasize the importance of utilizing mobile. Mobile is a market that every marketer should be appropriating ……

On January 23rd, AdWeek 2012 kicked off the week by hosting advertising talks and events throughout Toronto, including the Search & Social Rank Symposium in the Distillery District. The Search & Social night invited entrepreneurs and partnerships of corporations to  inform ……

The latest Google algorithm update will make it easier for users to find high quality sites. The change has been implemented in answer to user complaints about websites that do not offer enough actual content ‘above the fold’. When users ……

Recently Hubspot released a new eBook on how to use Google+ for business. In the eBook, they outlined a simple 5-step approach to setting up your business page, which I’m going to share with you here, as an Internet marketing ……

Over the past few years Facebook has emerged as the biggest player in the social world. The social giant is expected to maintain its position and act as a key driver for social activity in the new year. However, Facebook ……

Trademark infringement is a serious concern today. If someone adopts a trademark that is confusingly similar to another brand with the aim of misleading customers, it is considered an infringement. The main aim of the infringing party is typically to ……

In reflection of the SOPA/PIPA blackout movement on the Web, I started to think about all of the popular big brand name players on the Internet that I frequent on a daily basis. I really got to thinking more seriously about ……

Google understands the importance of social media marketing and has been putting in a lot of effort in making Google+ a success. The efforts include heavy promotions, including TV ads, and the integration of the social product with its core ……

As I signed into Facebook this morning to read the daily news feed (who reads the newspaper, right?), I tuned into The Hour with George Stroumboulopoulos – Canada’s very own prince charming – introducing the social media pundit, Seth Godin. ……