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Category: PPC Advertising

Pay Per Click Advertising | Yahoo!’s Think Short Ad Description Policy

By Barry Byers  On 14 May, 2007 |  In: PPC Advertising |  | 0

Yahoo!’s May 16th deadline for shortening the description of your ads is fast approaching. Shorten your ad descriptions to 70… Read More

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Drive Traffic To Your Website

By Barry Byers  On 16 May, 2007 |  In: Internet Marketing, PPC Advertising, Search Engine Optimization | Tags: drive traffic pursue steer force trade barter commerce deal | 0

Read our latest article on our top 7 tips to drive traffic to your website.… Read More

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Adwords New Feature | Excluding Competitors From Viewing Your Paid Ads

By Barry Byers  On 18 Jun, 2007 |  In: PPC Advertising |  | 1

eWhisper.net reports that Google Adwords now enables you to exclude up to 20 IP addresses. Sounds great but there are… Read More

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Bid Management Tools | Dead or Alive?

By Barry Byers  On 12 Jun, 2007 |  In: Internet Marketing, PPC Advertising | Tags: bid management tools ppc pay per click | 0

Since search engines have moved towards quality-based bidding, the debate over the usefulness of bid management ttools has escalated. One… Read More

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Pay-Per-Click Advertising in 4 Hours A Week

By Barry Byers  On 12 Jul, 2007 |  In: PPC Advertising |  | 0

Search Engine Land’s article on optimizing your B2B pay-per-click campaign in just 4 hours a week contains important tips on… Read More

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Click Fraud Rate Increases In Pay-Per-Click Advertising

By Barry Byers  On 20 Jul, 2007 |  In: PPC Advertising | Tags: ppc adsense google pay per click advertising marketing | 0

ClickFraudNetwork report indicates that click fraud was up from 14.8% in the first quarter to 15.8% in quarter 2 of… Read More

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Google Expanding Pay-Per-Action

By Barry Byers  On 25 Jun, 2007 |  In: Internet Marketing, PPC Advertising |  | 0

Google announced on their adwords blog that they are expanding their pay-per-action Beta globally. Advertisers who use adwords conversion tracking… Read More

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Google AdSense On Your Password Protected Pages

By Barry Byers  On 18 Jul, 2007 |  In: Internet Marketing, PPC Advertising |  | 0

Inside Adsense announces Site Authentication; a recently launched feature that allows you to get ads on content protected by a… Read More

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Google’s New Ads Quality Videos on Quality Scores

By Barry Byers  On 11 Dec, 2008 |  In: PPC Advertising | Tags: adwords, google adwords, inside adwords, quality score | 0

Check Out the Inside Adwords Blog Weekly for Tips on Upgrading Your PPC Skills.… Read More

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Tis the Season to Adjust Your PPC Campaigns

By Darcia Armstrong  On 15 Dec, 2008 |  In: PPC Advertising | Tags: holiday advertising, pay-per-click, PPC Campaigns | 0

The holiday season is upon definitely upon us! Shoppers are just starting their shopping scramble. With maybe a little more… Read More

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