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Category: Internet Marketing

Online Advertising in a Recession

By Lisa Byers  On 9 Aug, 2010 |  In: Internet Marketing |  | 0

One popular trend that advertisers implement into their marketing strategy during a recession period is to transfer their offline advertising… Read More

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Lessons From The Long Tail

By Lisa Byers  On 10 Aug, 2010 |  In: Internet Marketing |  | 0

As editor-in-chief of Wired Magazine Chris Anderson explains, the Long Tail illustrates the current movement from small purchases of mainstream… Read More

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The Positive Side of Negative Reviews

By Lisa Byers  On 16 Aug, 2010 |  In: Internet Marketing |  | 1

According to Sam Decker of Bazaarvoice.com, approximately 68% of adult Canadians are online and many of them use the Internet… Read More

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Case Study: Investment in SEO Pays Off in More Online Sales

By Barry Byers  On 23 Aug, 2010 |  In: Internet Marketing | Tags: PPC, PPC Advertising, Search Engine Optimization, SEO | 0

The Globe and Mail recently published a compelling case study highlighting how two sophisticated Toronto entrepreneurs – both with MBAs… Read More

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Tips to SEO Your Blog Post

By Matthew Michell  On 20 Sep, 2010 |  In: Internet Marketing, Search Engine Optimization |  | 0

Try these few tips to SEO your blog so that the Google search engine spiders are able to rank your blog post on Google.… Read More

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Raising the Online Presence of Your Small Business Website

By Matthew Michell  On 21 Sep, 2010 |  In: Internet Marketing |  | 0

Raising the online profile of your small business – through a small business website and use of effective search engine optimization techniques – is essential to business success in a wired (and wireless) world.… Read More

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Does Microsoft have to pay people to use it’s search engine?

By Barry Byers  On 23 Sep, 2010 |  In: Internet Marketing | Tags: search engines | 0

Bing has launched a new service called Bing Rewards that allows Bing users to earn reward points simply by using… Read More

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Can the Local Canadian Store Survive the U.S. Online Bargins?

By Barry Byers  On 29 Sep, 2010 |  In: Internet Marketing | Tags: Local SEO, online shopping | 0

Reading a recent Globe and Mail article about more Canadians shopping on the Internet showed that four in 10 Canadians… Read More

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Looking for Marketing Ideas? A Trip to New York Can be Just What the Doctor Ordered.

By Barry Byers  On 29 Sep, 2010 |  In: Internet Marketing | Tags: marketing | 0

You gotta love New York, the fast pace, the attitude, the cost of living…well let’s forget about the cost of… Read More

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Benefits of Embedding a Blog on Your Website

By Matthew Michell  On 5 Oct, 2010 |  In: Internet Marketing |  | 1

A few benefits outlining the importance of embedding a blog onto your website to increase your page rank on Google.… Read More

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