What is Social Media Management?

Gone are the days when marketing was limited to brochures or sales copy. Today one–way communication just isn’t enough. Your customers expect and deserve more than devalued marketing strategies. Your prospects want to be heard and they want to voice their opinions in a variety of social media platforms. You need engaged in conversations that affect your business whenever and wherever they occur.

Our social media management services provide you with experienced people and state of the art monitoring tools to listen and converse with your target market.

What is Social Media?

Social media includes channels the enable online social interaction like Facebook, LinkedIn and Twitter. Whether you are marketing products like household appliances or legal and medical services, you are sure to find your target customers on social channels.

Facebook Statistics

• 500 million active users on
• Average user has 130 friends
• 50% of active users log on every day

Benefits of Social Media for Your Business

Social media is an important channel to establish two–way communication between you and your customers. For most of your target audience, the day begins with a tweet and ends with a Facebook update or answer for a LinkedIn question. You can actively engage with customers, listen to their concerns and respond appropriately. It allows you to build a community, which is a powerful tool for promoting your brand.

The aim of all Internet marketing strategies is to motivate people to visit your website. Google is one of the most popular online destinations for Internet users and many companies are already invested in advertising on Google Adwords. Similarly, most Internet users are active on social channels as well, which makes these sites hot property for marketing.

Twitter Statistics

• Today the average Twitter account has 300 followers; in July, it had 70
• The average account now follows 173 accounts; in July it was only following 47
• The average account today has posted 420 updates; in July that number was 119

What is Social Media Management and Why Do You Need It?

Social media management means management of all online social media related activities for a business. It includes setting up of social network on various channels, creation of a social media schedule for posting and streamlining the whole process to make it more efficient.

As the number of social venues and conversations increase, social media management becomes a complex task. Randomly posting updates on social sites can do more harm than help your business. This is where social media management services can come to your rescue. A dynamic social media manager can make a big difference to your social presence.

Various tools used for managing social media activities are referred to as social media management systems. These social media management tools connect with many social media channels and enable the manager to publish on multiple channels from one location. They also allow customization for each channel.

LinkedIn Statistics

• 70,000,000 users
• 150 industries

Social Media Listening Tools

• Radian6
• Scoutlabs
• SAS
• Spredfast

These systems enable managers to aggregate and manage social data. It streamlines Facebook and Twitter management, blog management. Benefits of your social activities as well as ROI depend on efficacy of social media management.