All search engine optimization specialists will agree that link building is one of the most important SEO strategies. It is one of the most important factors for attaining top search ranking. Here are a few tried and tested tips that have worked for many online marketers.
Research your competitors
You can get a lot of useful information by researching your competitors. You can start with the competitors having the top rankings for your targeted keywords. Find out the link building strategies used by them and the sites linking to them. This data will help you develop a successful link strategy.
Evaluate your existing inbound links
You may use Alexa, Google search box or any such tool for this purpose. Developing a list of all the sites linking to you and working with them to ensure usage of proper anchor text for the links can make a big difference. For instance, if you sell organic fruits, link with anchor text ‘fresh organic fruits’ will be much more effective than the link with a random anchor text.
Create socially sharable, good quality content
Good quality content is essential for most link building strategies and good search rankings. By providing such interesting content, and encouraging readers to share, bookmark or comment, you can get many quality backlinks.
Before you start..
Before trying out any of these strategies, evaluate your website thoroughly. This includes examination of keywords, ranking, links and the like. You may use any paid or free tools for this purpose. Unless you know exactly where you stand, you can’t come up with a successful link building plan to reach the desired position.