Are you running email campaigns? What about sending out newsletters, blogging, and managing PPC campaigns? If you are doing all these things, that is most excellent! If you have synched up all of these opportunities and are utilizing them to cross promote each other, that is even more most excellent!
It is very important to synch up these campaigns because it will make your activities more effective and simple to manage. It is not difficult to set up cross promotion activities. Here are a few simple tips to get you started.
- Add a new PPC campaign that directs people to your blog.
PPC campaigns are a great way to generate traffic to your website. It is not surprising, then, that PPC campaigns can also send traffic in droves to your blog for free ideas and information.
- Use your blog as a teaser for your newsletter once a month.
Write a short blog entry about a pertinent subject and then mention that newsletter recipients will receive a more detailed article in your upcoming newsletter.
- Add a newsletter sign up button to your blog.
If people are actively and consistently reading your blog posts, chances are they will want to sign up for your newsletter as well.
- Always mention your blog in your newsletter.
Tell your customers that they do not have to wait a full month to read more great stuff, written by theirs truly and direct them to your blog.
- Link to your blog within newsletter articles.
Try to refer back to your blog as well as your website within your articles. Soon your newsletter recipients will realise that your blog is a valuable source of information.
Properly synching up and utilising your email, newsletter, PPC management and other online campaigns as cross promotion tools will help generate interest and drive traffic to your website. It will also simplify your efforts. Of course, this will only work if you actually taking part in all of these marketing efforts, so if you have yet to set up that blog, newsletter, or email campaign, get going already!