Two New eBooks on Social Media and SEO

By On 1, Sep, 2011 |  In: Internet Marketing |  | 0

With all of the changes that have taken place in both social media and SEO, as an Internet marketing firm, we thought that it would be helpful to launch two eBooks to help provide some assistance. The first is a social media eBook. In this eBook, you’ll learn how to establish a sound foundation in social media using Facebook as an example. Here’s a quick list of the things that you’ll learn about regarding Facebook specifically:
1. Welcome page – to maximize conversion from traffic to fans and opt-ins.
2. Plug-ins – to provide a better experience for fans.
3. Profile image and photo strips – to position your company for success, cross promote your other social networks, and increase opt-ins.
4. Wall page – to establish a relationship with your prospects and drive traffic to your Website.
5. Events page – to increase the conversion of fans to sales presentations.
6. Info page – to reinforce your differentiation within your market and maintain a consistent message.

After covering the set up of your social networks, we then get into the importance of driving traffic to your Website, increasing the conversion from traffic to fans, and how to increase your conversion from fans to leads, presentations, and sales.

We end with automation and monitoring. The bottom line is that there are certain steps that should and should not be automated. But, if you automate the right steps such as your weekly posts and tweets, you can save a lot of time. You can download the free social media eBook here. If you have any questions regarding the implementation of any of the steps outlined in the eBook, please feel free to contact us.

The second eBook is on SEO. In this SEO eBook, we provide a strong overview of how to win the ranking war. It starts off by covering what search engines value so that you gain clarity on how to meet their needs. We then jump into the nuts and bolts of SEO, starting with on-page (Website) optimization. We kick things off with keyword research to get an understanding of the keywords that you can go after to drive high volume, high converting traffic to your Website. As part of your keyword research, you’ll learn about competitor research to ensure that you are going after keywords that you can rank well for, while getting an understanding of the level of difficulty to rank well for various search terms.

With your keywords in place, we’ll move on to on-page optimization, discussing keyword placement in key areas such as your URL, page title, mete description, meta keyword tag, content, H1 and H2 headings, etc. To ensure that you can experience the proper implementation, you’ll gain access to an actual Website that has been properly optimized. And lastly, we cover key off-page optimization solutions and link building. Download the free SEO eBook here. Again, let us know if you have any questions about any of the material covered, we’d be happy to help out.

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