Trust is a basic necessity for any kind of business. Although people know that looks can be misleading, a majority of them tend to judge a website by its looks.
According to a recent survey, as many as 75% internet users confessed that they came to conclusions about a company’s credibility based on its website’s appearance. Also, studies indicate that on average internet users take just 50 milliseconds to judge the visual design of a website. This means that in spite of having excellent quality content, your business is unlikely to succeed, if your website looks unprofessional and unreliable. Here are some of the common website designing mistakes you need to look out for.
Designing your website yourself or with the help of a friend saves money initially, but is can be a bad decision in the long run. In case you are not experienced in professional website designing, it is best to get your website designed by an expert.
Design that doesn’t match your target audience
It is necessary to match the design of your website with your brand image and your target audience. If a website for an SEO company features many cartoon characters, it is an obvious mismatch. Visitors may find it difficult to trust the services or products offered by such a site.
PPC ads on business website
It may be ok to include PPC ads on a blog, but you should avoid including such ads on your business website. It is unprofessional and makes your website look unreliable.