eBay Threatens Newspapers With Kijiji Classifieds

By On 11, Jul, 2007 |  In: Internet Marketing |  | 0

eBay’s Kijiji classified service is quietly growing across North America. Kijiji is a cool advertising media for local products and services and analysts predict it will take a toll on the newspaper industry.

In the first quarter of 2007, according to MediaDailyNews:

Automotive classified revenues fell 20.1%, real estate fell 14.2% and employment fell 14.3% compared to the same period last year.

The continual addition of online alternatives and the demographics of print readers, not to mention the push towards a “Green economy”, will affect most forms of print media. Bill Gates predicts that in 5 years, the print yellow pages advertising will be obsolete.

Leave a Reply

Your email address will not be published. Required fields are marked *