Canadian Mortgages Inc.
Canadian Mortgages Inc. (CMI) is a mortgage broker that provides financing for residential and commercial properties across Canada. As an independent broker, they offer their clients a wide range of mortgage options through their network of institutional and private lenders.
Vice-President of Business Development Brian Jaskolka found success in Web-based marketing using his own knowledge of pay-per-click (PPC) advertising and search engine optimization. But he realized that he was still missing out on a wider and more important market segment.
Knowing he could strengthen his Web presence even more, he set out to find a “great search engine optimization” company. He interviewed a number of companies and selected Wolf21 to take over his company’s PPC marketing campaign.
Mr. Jakolska has been very impressed by the fact that Wolf21 was able to take what he had done himself with his own PPC campaign and not only expand it but also add additional value to it.
In addition to providing expertise in PPC, the team at Wolf21 proved itself in the area of market research, helping CMI discover where they were going wrong and what their competitors were doing better.
Wolf21 has delivered impressive results for CMI. At various times in the 6 months that they have been working with Wolf21, CMI has seen growth rates of 100 and 200% as its listings and exposure in organic search results improve.
Mr. Jakolska is very happy with the service Wolf21 has provided, not just because of the results but also because the team at Wolf21 really gets involved in his business. He believes that Wolf21 has “made the success of their business dependent on the success of [his]” and that there couldn’t be a better supplier relationship than that.
