Yellow Pages™ Group | Moving To Variable Pricing

By On 15, Jun, 2007 |  In: Internet Marketing | Tags:  | 0

The Star reports that Yellow Pages™ Group (YPG), based in Montreal, Quebec, Canada plans to introduce variable pricing in the not too distant future. They want to charge more in headings/keywords that give the advertiser a greater return on investment.

US publishers have been doing this for some time now and even though advertisers moan and groan about the increased pricing in “Premium Headings”, they continue to place their ads.

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