Web Design and the Paradox of Choice

By On 12, Dec, 2008 |  In: Internet Marketing | Tags: , ,  | 0

Here is a great (but long, 30 minutes) video from TED Ideas worth spreading with Barry Schwartz discussing his book, The Paradox of Choice. Funny and entertaining, Barry talks about how providing consumers with too much  choice can affect your business.  Watch the video and think in terms of website design.  You’ll be simplyfying your own website in no time.

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