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Web Design and the Paradox of Choice

Posted by: Barry Byers on December 12th, 2008
In Internet Marketing

Here is a great (but long, 30 minutes) video from TED Ideas worth spreading with Barry Schwartz discussing his book, The Paradox of Choice. Funny and entertaining, Barry talks about how providing consumers with too much choice can affect your business. Watch the video and think in terms of website design. You’ll be simplyfying your own website in no time.

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