With Google’s statistics indicating that two out of every ten search queries are ‘local searches’, it makes sense for businesses to optimize their local search marketing campaign. The good news is that there are quite a few ways in which you can make the most of your local search marketing. Here are a few tips.
Google Places
Get a local placement on Google by filling out information about your business, thus supplementing your marketing efforts and as well as helping the search engine become the next Yellow Pages. Include addresses linking to your Google Places listing in your website’s footers and ensure there is a mention about your business in the review sites.
Optimizing your business location for local searches on smartphones
Over a hundred million people access Google Maps on their smartphones to get information on local businesses. It is a smart decision to optimize your business location such that it is easily found in mobile-phone searches, and add to your local marketing efforts.
Yahoo and Bing
Besides Google, Yahoo and Bing are other search engines that help local businesses get noticed. A presence on Yahoo Local and Bing Local Business Center will significantly augment your efforts.
Twitter is a great tool
Twitter is probably the easiest online social platform that local businesses can use to make their presence felt. The Twitter tools that local businesses can use to find their audience on the site include LocalTweeps, TwitterLocal and Twellowhood.
SEO
Besides picking out effective location keywords, a well developed SEO campaign put together by a search engine optimization specialist can reap rich rewards. In fact search engine optimization is the most basic approach that you cannot afford to ignore if driving traffic and improving visibility is your priority.