Print Yellow Pages™ | Over $ 1 Billion Wasted

By On 22, May, 2007 |  In: Online Marketing | Tags: , ,  | 0

Barry Maher, a widely respected consultant on Yellow Pages™ Advertising says that over $ 1 billion per year is wasted on the print yellow pages for a variety of reasons:

Wrong ad size
Wrong heading
Wrong directory

Read the full article here and read our yellow pages print advertising article to get our take on the value of print yellow pages advertising.

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