Are the print directories and local papers still effective marketing channels?

By On 27, Oct, 2010 |  In: Marketing Strategy | Tags:  | 2

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2 comments on “Are the print directories and local papers still effective marketing channels?

  • It really does depend on your target market, doesn’t it? If the people you want to reach are reading your local papers, then it’s worth considering. Really, publicity — like a newspaper article – is going to be worth more in terms of building your credibility. And print directories really depend on your market and aims. Measuring success is really what matters. I know companies that have chucked thousands at big name directories for years without ever paying just slightly more to track success! You’ve got to think about what your goals are in any marketing move and then measure, review and refine. It really don’t matter what business you’re in or what tools you’re using. If you don’t know where you’ve been, you won’t know where you’re going!

    • Great insight Andrea. When it comes to marketing, one size definitely does not fit all.

      My background is in Yellow Pages™ as I mention in the video. I constantly tested print ads in the B2B sector and eventually tested my way out of the business:)

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