Online Video Advertising | YellowPages.com Joins The Party
Posted by:
Barry Byers on September 26th, 2007
In Internet Marketing
AT&T ‘s YellowPages.com is now offering online yellow pages video advertising. Superpages.com has been offering the product for about 5 years now but it hasn’t seemed to catch on. I watched a flower shop video on SuperPages. It was very professional and brought a feeling of trust along with it.
Still, how many people will take the time to watch a video of a flowershop and how many of those will actually make a purchase? When I buy flowers, I am looking for speed and price, simple as that.
I think it’s more of a gimmick than a serious marketing exercise. In the majority of cases, I have to agree that there probably isn’t all that much benefit for the average small to medium sized business in paying for the creation and promotion of an online video ad. However, there will be rare cases where a company will get it just right and the video becomes viral.