Recently Hubspot released a new eBook on how to use Google+ for business. In the eBook, they outlined a simple 5-step approach to setting up your business page, which I’m going to share with you here, as an Internet marketing company.
Step 1 is to choose an accessible Gmail account. The key when setting up your Google+ Business Page is to use a gmail account that is accessible to multiple members of your marketing team. This ensures that you can separate responsibilities on your team to make certain that everyone has access to all communication to guarantee that your business page is well managed and sustained.
Step 2 is to create your page. To do this, visit https://plus.google.com/pages/create and when you see the option to create a Google+ Page, get started. A wizard will walk you through the set up and allow you to classify your business using one of the following options:
– Local Business or Place
– Product or Brand
– Company, Institution or Organization
– Arts, Entertainment or Sports
Step 3 is to customize your public profile. To customize your profile, you want to edit your tag line. Think about this as a really short value proposition or unique selling proposition. Then, upload your logo. It’s that simple.
Step 4 is to promote your page. At this point, you have simply created a profile. Google will now prompt you to promote your page. Before broadcasting content to a large audience, take the time to provide more information and complete your profile. Then share some content and value with a small number of people, so you have a foundation in place. Just like you do with your Website, you first want to ensure that you have some great content before you promote it to your target audience.
Step 5 is to continue to optimize it. Just as we’ve discussed in so many of our posts, you want to treat your social networks as funnels where you drive visitors to your networks, and promote great offers, such as eBooks and events to convert them into leads. And as we always say, create fantastic value that will be shared to continually grow your networks.
If you have any questions about how to set up your Google+ Business Page, please comment. We’d be happy to help.