Marketing, especially internet marketing, landscape changes constantly. For online marketing success, you need to be aware of these changes and adjust your SEO SEM marketing strategies accordingly. Internet has completely changed the way people make a purchase, so logically this should change the way marketers sell. Here are three essentials for successful ecommerce in 2011.
Internet has made it easy for people to find information on anything under the sun. Today when people have a problem, they know exactly how to find a solution for it. So when customers come to you, it is very likely that they know a lot about you.
Just as internet enables customers to find information about you, it also provides you an opportunity to know your customers. Especially social networking sites like Facebook and LinkedIn are very useful for this purpose. Thorough research will help you offer customers the best possible solution. Offering customers exactly what they want is the only way to win loyal customers.
Today marketing is not about one-way broadcast, it is a two-way communication process. You not only need to get across your message, but also need to attentively listen to customer’s needs and concerns. Listening will help you understand what exactly customer expects to achieve with the transaction. This will help you offer a solution the best suits customer needs.
Understand the importance of reputation management
In this age of social media, it is almost impossible to keep a secret. A single slightly negative interaction with a customer can result in big losses, as the word spreads faster than fire on social media. Reputation building and management is not easy, but its benefits are worth the trouble.