Consistently holding attention of your blog subscribers and continuously increasing the number of readers is a challenge for most individual and business blogs. The most important question here is what should you be writing about that will interest the readers and get you more subscribers.
A very effective way to increase traffic to your blog and attract new audience groups is by writing about the current hot topics being discussed online. There is no limit to the topics, as long as you stay relevant to your niche. For example, if you write about internet marketing, don’t suddenly start writing about politics, as that’s not what your audience comes to your blog for.
It is not very difficult to find subjects which are current hot topics of online discussion and are either naturally compatible with your blog or can be written from that perspective to make them fit in with your blog. The best places to find out the current topics that could interest your audience are social media sites like Twitter. Google trends is also very useful for finding out the most searched topics.
The benefit of writing about the latest topics is that your blog would address an issue that will be on the top of your customers’ minds. This will also show to them that you are well aware of the latest trends in your industry and are an active participant of these important discussions. Always remember that the key to a successful blog is offering interesting and informative content