Author Archives: Lisa
During AdWeek in Toronto, Google’s own Jesse Haines, Group Marketing Manager at the big media mogul, introduced “How to Go Mo in 2012″ to emphasize the importance of utilizing mobile. Mobile is a market that every marketer should be appropriating ……
As I signed into Facebook this morning to read the daily news feed (who reads the newspaper, right?), I tuned into The Hour with George Stroumboulopoulos – Canada’s very own prince charming – introducing the social media pundit, Seth Godin. ……
Nothing seems to be stopping Google these days, what with now enabling people to use their phone as a wallet. This new gadget, also known as Google Wallet, allows mobile phone owners to store plastic card information as virtual data. ……
Product placement in movies is not the only strategy that marketers use to both educate and entertain the audience. The same products, services and brands have also established a strong presence in the gaming industry and it is nowhere near ……
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