Author Archives: Lisa

Lisa

The SOMO Trend

As an advertising professional, I’ll admit it: watching commercials prior to a feature presentation in a movie theatre is what I would call a slight agitation of mine (others may call it harassment). I’m forced to unwillingly gaze up at ……

Posted in Mobile Advertising | Tagged , , , , | Leave a comment

Going Mobile in 2012

During AdWeek in Toronto, Google’s own Jesse Haines, Group Marketing Manager at the big media mogul, introduced “How to Go Mo in 2012″ to emphasize the importance of utilizing mobile. Mobile is a market that every marketer should be appropriating ……

Posted in Mobile Advertising | Tagged , , | Leave a comment

The Power of Video

On January 23rd, AdWeek 2012 kicked off the week by hosting advertising talks and events throughout Toronto, including the Search & Social Rank Symposium in the Distillery District. The Search & Social night invited entrepreneurs and partnerships of corporations to  inform ……

Posted in Internet Marketing | Tagged , , , , , | 1 Comment

A World Without Social Media

In reflection of the SOPA/PIPA blackout movement on the Web, I started to think about all of the popular big brand name players on the Internet that I frequent on a daily basis. I really got to thinking more seriously about ……

Posted in Social Media Marketing | Tagged , , , , , , , | Leave a comment

Advertising in Dead. Almost.

As I signed into Facebook this morning to read the daily news feed (who reads the newspaper, right?), I tuned into The Hour with George Stroumboulopoulos – Canada’s very own prince charming – introducing the social media pundit, Seth Godin. ……

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Facebook Fan Acquisition

Facebook, the social network that has encouraged heightened individualism for Internet users, is not so much concerned with you anymore as they are with your friends. Fan acquisition, a term noted by Mashable’s Stacey Politi, has become the main drive ……

Posted in Social Media Marketing | Tagged , , , , | Leave a comment

Combining Search and Display Media for Optimal Results

When developing an effective integrated marketing plan, marketers should integrate both search and display media. Close to 50% of marketers (with revenues reaching up to $50 millions or more) use these channels. Moreover, search and display user experiences are converging. ……

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Google Wallet Sets Standards for the Future of Commerce

Nothing seems to be stopping Google these days, what with now enabling people to use their phone as a wallet. This new gadget, also known as Google Wallet, allows mobile phone owners to store plastic card information as virtual data. ……

Posted in Internet Marketing, Online Marketing | Tagged , , , , , | Leave a comment

Social Networking with TBEX: Travel Blog Exchange

For those of you who do not yet know me, two years ago I was infected by a bug: a travel bug, to be more precise. In my third year of university, I decided to challenge everything that I knew ……

Posted in Social Media Marketing | Tagged , , , | Leave a comment

Advergaming: A Brand New World for Marketing Strategy

Product placement in movies is not the only strategy that marketers use to both educate and entertain the audience. The same products, services and brands have also established a strong presence in the gaming industry and it is nowhere near ……

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