The SOMO Trend
As an advertising professional, I’ll admit it: watching commercials prior to a feature presentation in a movie theatre is what… Read More
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Going Mobile in 2012
During AdWeek in Toronto, Google’s own Jesse Haines, Group Marketing Manager at the big media mogul, introduced “How to Go… Read More
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The Power of Video
On January 23rd, AdWeek 2012 kicked off the week by hosting advertising talks and events throughout Toronto, including the Search &… Read More
Read MoreA World Without Social Media
In reflection of the SOPA/PIPA blackout movement on the Web, I started to think about all of the popular big brand… Read More
Read MoreAdvertising in Dead. Almost.
As I signed into Facebook this morning to read the daily news feed (who reads the newspaper, right?), I tuned… Read More
Read MoreFacebook Fan Acquisition
Facebook, the social network that has encouraged heightened individualism for Internet users, is not so much concerned with you anymore… Read More
Read MoreCombining Search and Display Media for Optimal Results
When developing an effective integrated marketing plan, marketers should integrate both search and display media. Close to 50% of marketers… Read More
Read MoreGoogle Wallet Sets Standards for the Future of Commerce
Nothing seems to be stopping Google these days, what with now enabling people to use their phone as a wallet.… Read More
Read MoreSocial Networking with TBEX: Travel Blog Exchange
For those of you who do not yet know me, two years ago I was infected by a bug: a… Read More
Read MoreAdvergaming: A Brand New World for Marketing Strategy
Product placement in movies is not the only strategy that marketers use to both educate and entertain the audience. The… Read More
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