Author Archives: Laura Brooks
Drive Traffic with LinkedIn
By now, you know that I love when challenging a preconceived notion or showing that a tool can be used for more than you might think on first glance. Those ah ha moments tickle me, so I am hoping that ……
Link Building: Thinking about the Message
I’ve been thinking about the limits of media when I was a child and in my teens. We had television (and not 500 cable channels), movies, and then print. It still left a fair number of options, but nothing compared ……
iPhone Apps – New Technology Brings New Possibilities
I was reading an article this morning about iPhone apps. This particular article, entitled “PayPal iPhone App Hits One Million Downloads”, was basically about the popularity of the PayPal app on the iPhone and how “One million downloads shows just ……
Website Design – Is Your Website Drawing Customers in or Pushing Them Away?
Can you remember the last time you entered a store that made you turn away within a minute or two and just leave? I can. Ironically, it was a store for home organization. Lots of shelving and containers and stuff ……
Marketing to a Younger Audience Through Social Media
I have young children, so one of the things I have noticed about younger kids is that there is strong marketing that targets them. I am sure I remember having television commercials and radio advertisements aimed at me when I ……
There’s No Need to Choose Just One: Social Media, Blogging, and Websites
There is an idea out there among some of us that we need to choose one avenue for a presence on the internet: social media, like Twitter, Facebook, or MySpace; blogging; or a website. Some will say it is overkill ……
Social Networking Expands
Sometimes when I read about a new software package or a new electronic device, I think “would I use that” and other times it is “how would I use that”. Today I admit I am just wondering how far social ……
CMS and International Expansion – Going in with Your Eyes Open:
As you are growing and developing your business, often you’ll only be thinking about one or two steps down the road, even if your five or ten year plan is much more complex than that. When planning your content management ……
Business Plans Should Include the Morphing Internet Landscape
Just this morning I was listening to a radio interview about the change in how the news is done on television. They talked about the fact that many of us no longer watch television in the conventional way – the ……
Organic Search: Tried and True Comes Through Again
It’s true that when most of us search for something online, be it through Google, Yahoo or Bing, we’ll investigate the top few search results, start our search over again with new keywords, and abandon it from there. Since becoming ……
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