The Pack
Barry Byers
Barry is the co–founding partner of Wolf21. His hands–on business background, first in the Canadian fashion industry and then in marketing where he ran a leading national Yellow Pages advertising agency allowed him to quickly recognize and adapt to the growing importance of the Internet to businesses of all size. Barry developed an early expertise in online marketing through his work transitioning Yellow Page clients from print to online media. Barry passes on the search engine optimization (SEO), SEO company, and marketing expertise he has gained in his years of business to Wolf21 clients, and as an instructor and director of training for Search Engine Academy Toronto.
Mike Cloke
Mike is Wolf21’s other co–founding partner. Originally from the United Kingdom and with business experience in both the UK and Australia, Mike developed his expertise in Internet advertising and online marketing with Mosaic, one of Canada’s leading advertisement and creative agencies. With his technical SEO, creative advertising, social media marketing, and business background, Mike provides the vision and expertise that allows Wolf 21 Inc. clients to realize their online marketing and Internet advertising goals utilizing the latest, state–of–the–art Internet tools and SEO.
Laura Brooks

Laura graduated with an honours degree in English Literature and Canadian Studies and went on to do a post–degree certificate in editing. She’s spent the last fifteen years working on various communications teams, promoting her love of learning and language in engineering, education, and business. Laura believes that the power of communication, be it in print or online, is pivotal to making good businesses great. This belief has fueled her interest in SEO and online marketing.
Matt Michell
Matt Michell graduated from the University of Western Ontario with a BSc in Biology, and then continued his education by obtaining a post graduate degree in Marketing Management from Fanshawe College. Matt has worked on business plans, marketing plans, and social networking strategies with clients in the London, Ontario area. He also holds a Google Advertising Professional designation and a SEMPO Institute designation. Matt’s experiences have enhanced his knowledge and skill set with emphasis on; social media marketing, SEO, SEM, website development, consumer behaviours, primary market research, and other areas. Matt is passionate about aiding clients in increasing their brand awareness with a focus on online marketing.
Kimberley Le Sueur

Wolf 21’s Social Media Marketing specialist. Originally from Africa, Kimberley furthered her education in Canada receiving a general degree in Psychology at Wilfrid Laurier University. At Wolf21, Kimberley uses the powerful process of promoting customer’s sites or businesses through social media channels, such as myspace and facebook, to get links, attention and an increased amount of traffic.
Bruce Godden
Bruce is a writer and editor. He applies the wide business exposure, and high–level research and writing skills he learned while practicing as a lawyer at one of Canada’s leading business law firms in assuring that Wolf21’s clients receive only the highest–level creative content for their sites.
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