Media Daily reports that online advertising will grow 3.7% during 2008. The main catalysts are the Olympics and the US elections.
Internet spending will account for 10% of global media investment with a growth rate of 28%. Search is the largest component of internet advertising with 60% share and continuing to grow.
Learn about search engine optimization and pay per-click advertising, major tactics in online advertising.
Read the Media Daily article at http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=75176