Since 2005, as an Internet marketing company, we’ve been providing search engine optimization (SEO) and pay per click (PPC) training through the Search Engine Academy. As social media has evolved and developed over the last few years, the need for a social media workshop has become critical. It is for this reason that I am happy to announce that we will be adding social media to the training programs that we offer. This means that you can attend a single Program that teaches all three key areas of Internet marketing – SEO, PPC, and social media, or you can select a workshop that covers one particular area. Below you will find an updated list of the workshops that will be available shortly:
1-Day SEO Basics
3-Day SEO Advanced
1-Day PPC
1-Day Social Media
In the Fundamentals of Social Media Workshop, you’ll learn about the four key areas of building and sustaining an effective social media campaign including:
1. Proper set up of key social networks – such as Facebook, Twitter, Google+ Project, YouTube, and LinkedIn.
2. How to establish a sound process – ensuring that your social networks are well managed and maintained long-term.
3. How to automate certain steps in your social media campaign – to establish an efficient social media system that’s easy to manage.
4. How to track and respond to social media – to maintain an effective conversation with your market in a timely manner.
Stay tuned for more details regarding these workshops, dates and fees! If there is anything in particular that you would like to learn more about, please feel free to comment.