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SEO and PPC Campaigns Increase Sales by 200%
within 6 Months for Mortgage Company

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Situation
Canadian Mortgages Inc. (CMI) is a mortgage broker that provides financing for residential and commercial properties across Canada. Vice–President of Business Development, Brian Jaskolka, found success in Web–based marketing using his own knowledge of pay per click (PPC) advertising and search engine optimization (SEO). But, he realized that he was still missing out on a wider and more important market segment.

Goals
Knowing he could strengthen his Web presence even more, he set out to find a “great search engine optimization” company to help him increase the traffic to his Website, number of leads generated, and sales by 20% within the first year. He interviewed a number of companies and selected Wolf21 to take over his company’s PPC campaign and implement a complete SEO campaign.

Actions
Wolf21 implemented a complete SEO campaign starting off with complete competitor research to identify why certain competitors were outperforming CMI, followed by complete on–page optimization of the CMI Website, and an on–going link–building campaign to maximize ranking. The CMI PPC campaign was also optimized from the keywords used, to the ad group set–up, to the split testing of various landing pages.

Results
Wolf21 has delivered impressive results for CMI. In the first six months, CMI grew by 200% as its listings and exposure in organic search results accelerated, increasing traffic, leads and sales.

Mr. Jakolska is very happy with the service Wolf21 has provided, not just because of the results but also because the team at Wolf21 really gets involved in his business. He believes that Wolf21 has “made the success of their business dependent on the success of [his]” and that there couldn’t be a better supplier relationship than that.

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