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Business Expands as a Result of
Improved Ranking and Traffic

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Situation
AdFab is a portable display company that specializes in the design and manufacturing of trade show displays. Prior to Wolf21, they tried to do their own SEO but had difficulties maintaining a strong ranking for their keywords. To try to rank well, they were constantly making changes to their site, hoping that it would make a difference.

They knew that they couldn’t rank as well as they wanted to if they continued with their existing strategy, so they decided to look for an outside company. Wolf21 was recommended to them by a client, but they wanted to ensure that they performed a proper review before making a decision. There were many companies that they looked at. With their technical background, they performed a search for an Internet marketing company that they felt that they could depend on to provide real measurable results, and they decided to choose Wolf21.

They felt that they had an attractive site, but it was not search engine friendly. The pages were not properly optimized and lacked the necessary quality and quantity of links to enable them to rank well.

Goals
Their business is highly Internet–based in terms of traffic generation, so it was important for them to find a company that could get results on page one of search engines. And they wanted to get better results quickly.

Actions
Wolf21 not only reprogrammed their site and improved the on–page optimization to make AdFab’s site search engine friendly, but also provided content development support so they could produce fresh content on a regular basis to help them rank well. Content development included the creation of blog posts, articles, as well as other forms of content and syndication.

Results
AdFab is happy with their rankings as they are now on page one for the majority of the keywords that they would like to rank well for. As a result, phone sales increased significantly and they now have an established brand within their market. And they have recently expanded their business.

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