Success Stories

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Website Development and SEO Campaign
Increases Calls,Leads, and Traffic by 50% for
Outdoor Living Company

Situation
BonaVista is an outdoor living and pool company that has been in the pools business for over 40 years. They have evolved over time as a second generation family run business.

Prior to working with Wolf21, they had a very random approach to marketing. They were not sure how to approach things online and, as a result, had limited success with online marketing. They had a difficult time understanding their marketing return on investment and were experiencing a low volume of visitors to their Website.

Goals
Their goal was to drive more traffic to their Website through SEO. They wanted to maximize the conversion of the traffic sent to their site by converting their Website from a strictly information–based site to a lead generation Website. They wanted to redesign their site to reposition themselves as a high quality outdoor living company. And they wanted to more effectively and efficiently use PPC to drive additional traffic to their Website, while reducing the cost per visitor and sale – maximizing their return on investment.

Actions
Wolf21 redesigned the BonaVista Website – transforming it into a lead generation focused Website with the proper positioning. On–page optimization and a complete link–building campaign was also implemented to increase traffic to the Website organically. And for increased traffic, Wolf21 optimized the BonaVista PPC campaign by augmenting the keywords, ad groups, and the landing pages used.

Results
As a result of the SEO changes, organic traffic increased by over 50% within the first three months. By shifting from an information–based Website to a lead–generation based site, The Bona Vista Website started generating leads at a high conversion rate while increasing the volume of inbound calls and in–store traffic. Not only did these changes contribute to their growth, but Wolf21 helped them understand their business and how to go after their audience cost–effectively.