SEO Copywriter – Why is your Web Site Marketing Trailing the Pack?
Wondering why your site doesn’t appear in the top 10, or even the top 20, when you search the web? There could be a number of reasons, but when you get poor rankings, an SEO copywriter is often to blame. Or rather, the lack of Web site content that is well written and relevant to the keywords that describe your business.
When ranking web sites, search engines look at web site content including;
- Text ratio to graphics
- Quality of the content
- Keywords ratio to text
The bottom line? You need a good SEO copywriter with the right balance of keywords in order to get high rankings with search engines.
Overwhelmed by Keywords?
Keyword management can be a daunting task. There are so many variations on even the simplest keyword phrase that it is very difficult for most business owners to decide which terms to zone in on.
Many business owners also wonder how specific their keywords should be: too vague and fewer of your targeted customers will find you; too specific and you may never get anyone to click on your link.
Not only do you need to create a powerful keyword list, but for maximum effect, you also need to know how to use them in your SEO copywriting. In the correct ratio, in the correct format and in the correct places, keywords can be very powerful attractants for search engines.
Wolf21 analyzes your business and your target audience and then uses a number of tools to determine the best keywords for your company.
So I Can Just Drop a Few Keywords into my Web Site Content to Get Higher Rankings?
No! It doesn’t stop there. As many seo consultants will tell you, a good SEO copywriter is not just looking at keywords. Good Web site content is also well written, including articles and press releases.
A study by Webcredible, a UK consultancy, showed that the sites that ranked at the top of Google’s search results had web site content that was professionally written and free of errors. In fact, the authors of this study concluded that in the world of Google, a good SEO copywriter can outweigh other practices that usually lead to poor rankings (like the use of frames and non-relevant links) and propel a site to a higher ranking.
Hire an SEO Copywriter That Gets Results
At Wolf21, we use professional writers who have experience writing for the Web.
What does this mean for you? It means an SEO copywriter that uses keywords in context, ensuring that those keywords are always relevant to the text around them. It means SEO content free of errors that might diminish your credibility in the eyes of your customers and prospects. It means Web site content formatted in the way that search engines like to see it. Most of all, it means web site content that will attract customers and compel them to stay and read more about all your business has to offer.