Internet Marketing > Search Engine Optimization

Search Engine Optimization – Toronto, Canada

Let the search engine optimization specialists at Wolf21 Inc. take the guesswork out of your company’s search engine marketing strategy. Our extensive knowledge of search engine optimization (SEO) is second to none. At Wolf21 we understand how a search engine analyses your company’s web site. We apply the most up-to-date and effective SEO techniques to provide and build the quality content and links that will boost your search engine ranking and drive search engine traffic to your business web site.

Utilizing leading edge SEO techniques and state-of-the-art search engine optimization software and analytics programs, our SEO experts custom-design and monitor an SEO program that will cover your entire search engine marketing needs. With a comprehensive Search marketing program from Wolf21, you'll soon notice a clear upward trend in the performance of your business web site as we build quality links and provide quality content that will distinguish you from your competitors and drive your search engine rankings higher.

Let Wolf21’s SEO Experts Distinguish Your Web Site from Your Competitors!

Effective and lasting search engine optimization goes far beyond just dropping a few keywords into your site's text. Selecting the statistically appropriate keywords for your site, choosing the right images, code, links and even the host server of your Web site all have a role to play in search engine optimization.

As social media and video content continue to change the SEO landscape, keeping your website finely tuned for optimal search engine marketing performance with the latest techniques and optimization methodologies is critically important.

Our ability to determine the strategic keywords that describe your products and services using the most up-to-date statistical methodology and positioning your business web site as a prominent and authoritative industry leader are all hallmarks of the cutting edge SEO work that distinguishes the search engine optimization specialists at Wolf21 from our competitors.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is an Internet strategy used in marketing your web site. You "optimize" your new or existing website using a variety of logical techniques in order to rank well on search engine results pages (SERPS).

Search engines, like Google, need to be able to understand what the pages on your website are about so that they can rank them in terms of relevancy to the terms that their users are searching for. Known as “organic search” or natural search” search engines match the user’s organic search query to the pages it ranks as most relevant to that particular search.

Wolf21 is an organic search engine optimisation company. Our SEO program is tailored to boost the relevancy and rankings of your web site pages, so that the search engines will funnel customers and clients searching for your products and services.

Organic or natural search engine results draw between 70 and 80% of the click throughs, depending on the heading and the industry, giving it a distinct advantage over pay-per-click online advertising.

Why Is Search Engine Placement Important?

Consumers know that search engines are great resource tools. Your new customers are rapidly switching from traditional media – newspapers, magazines, TV and radio – to the Internet as their primary source for product information and comparison shopping.

Upwards of 85% of Internet users use search engines like Google or Yahoo! on a daily basis to research products and services, to shop online, or to look for information on products or services they will purchase later. In fact, the closer consumers are to making a purchase decision, the more likely they are to use specific search criteria to find what they are looking for.

Translation: Search engines are used by consumers who are motivated to purchase and have strong intentions to buy. Can you afford to miss this customer?

Still not sure? Maybe a landmark study into online marketing will convince you. Research by the NPD Group of New York found some very strong arguments in favor of search engine marketing:

• Search engine listings result in six times more sales than traditional banner ads.
• Search engines bring targeted, qualified customers to your Web site.
• Search engines result in higher conversion rates than any other marketing method.
• Search engine marketing is inexpensive!
• The highest return on investment is generated from search engines – not banner ads, email, or traditional print and radio ads.

And it is no longer the case that only those companies selling some or all of their product or services over the Internet need effective, optimized web sites that can be found and ranked by search engines. A 2008 marketing survey from Jupiter Research shows that for every $1 that consumers spend online, $6 is spent offline based on research that consumers have already done over the Internet!

For effective search engine marketing that will allow your company to adopt, evolve and thrive in a rapidly changing consumer market, having a business web site optimized with the most effective and latest SEO techniques as an online marketing platform is now a business critical necessity.

Which Search Engines Are Important?

Most if not all search engines have something to add to your marketing campaign, however, Google, Yahoo! and MSN account for over 90% of the market share according to a recent Comscore report.

• Google 65.26% (Google provides results for AOL for an additional 5.9%)
• Yahoo! 20.73%
• MSN 8.46%

Each search engine constantly fine tunes the factors and formula (a mathematical algorithm) that they use to rank a web site’s relevance for organic search. The SEO experts at Wolf21 monitor these changes and adapt the latest-industry standards and techniques for ensuring that our client’s web sites are consistently highly ranked by all relevant search engines.

So How Do You Get Your Site Found?

Organic search engine optimization is the key to getting your site found and ranked by the search engines so that they can drive web traffic – your potential customers and clients – to your site. And at a fraction of the cost of other advertising media, search engine optimization is your best bet for reaching a wide audience with a clear need for what you are selling.

With Wolf21’s search engine optimization services, you will be consistently building or extending your web site so that each individual page is seen as relevant for a given keyword phrase and is highly ranked in the natural/organic results generated by the search engines when someone searches for the keyword or keyword phrase that describes your products.

The higher your web site appears in the results of a search, the more likely your site will be visited by the person who is conducting the search. The vast majority of users will only check out web sites that are displayed on the first page or two of a search engine’s results page. An effective SEO program that will increase your site’s relevance and its ranking by search engines is thus essential to capture your target audience and direct more potential customers to your site.

A recent study by online research and consulting firm, Enquiro, found:

• 100% of participants checked 2 or 3 of the top organic rankings.
• 60% of participants wouldn't bother going to the second page.
• 60% of the click throughs happen on the first 3 listings (organic or paid).

Online Marketing and Branding

The object of search engine optimization has always been to increase targeted traffic to a web site. Increased traffic translates into increased sales with effective SEO. But savvy marketers have begun to notice the effect that professional search engine optimization has on branding.

It's all about perception! And where your company – your brand name and brand name products or services – rank on Google and Yahoo! – have a strong role to play in marketing your brand.

• Over half of consumers expect to find the top name brands at the top of the search engine listings.
• More than 1/3 of consumers consider the brands listed at the top of the search listings as the actual top brands in the category.

The opportunity for small businesses and start-ups to build their brand name is tremendous! For established name brands and growth companies the opportunities to cost-effectively increase brand awareness are equally great. With high rankings on the most prominent search engines, you will have consumers recognizing your brand and considering it the best.

This is particularly true with organic search engine optimization. Consumers view companies listed at the top of search engine results pages with higher regard than those that appear in paid advertising (pay-per-click and banner advertising), as well as those that appear.

Wolf21 – A Leader in Search Engine Marketing (SEM)

Wolf21 is an industry-leading search engine optimisation firm. We have been working in traditional marketing for years and made the transition to online search engine optimization early – well ahead of the rest of the pack.

As industry leaders, we share a high level of SEO expertise and hands-on-experience utilizing the latest methodologies, tools and techniques through our affiliated SEO training – Search Engine Academy. We are not only in front of the pack, but leaders – showing both clients and competitors how to leverage the online marketing potential of the Internet.

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