Rule Driven Dynamic Email Campaigns

Rule–Driven Email Dynamic Campaigns Give Your Prospects Personalized Service

Rule–driven dynamic Email campaigns are a solution to a problem every business actually wants, but may not be sure how to deal with when it occurs. What do you do if your lead–generating campaign produces many new prospects for you – something you aim for and welcome – yet you simply don’t have enough hours in the day to respond properly to all of them?

Rather than recognizing their individuality, you could send them all the same cookie–cutter responses, but this would destroy your credibility and send your prospects running to the competition. And the situation becomes even more bogged down if you also have multiple product lines in which you hope to increase sales. What can you do, then, to acknowledge your prospects’ individual needs and tailor your responses to them, yet avoid the time–consuming headache of dealing with each lead one by one by one? You can use rule–driven dynamic campaigns to create customized responses to all your new prospects.

Rule–driven dynamic campaigns allow you to customize the emails sent to each new lead, using an automated system. As prospects enter your initial lead–nurturing campaign, they give you certain input, providing information that pertains to such things as the industry they work in, what their area of interest is, or whether they have a specific business problem they need your help in solving. The automated program, based on the rules you have created to react to this input, sends them into a branching campaign that is appropriate to their specific interest or need. Notice that this is precisely what you would do during a one–to–one sales call.

Using rule–driven dynamic campaigns, you create value and establish credibility for multiple prospective customers. They arrive with a particular need, and happily find themselves directed to a solution that fits that need. Yet the process is completely automated, which saves you time even while you maximize sales from the leads you generate.

If you take the time to learn how your customer thinks, you can create an automated process of rule–driven dynamic campaigns that appear as though they were created specifically for each individual prospect. Wolf21 achieved this by properly mapping out the decision making process your customers go through before they buy, then developing compelling content to take that process into account. And finally, by determining the rules that will allow your email system to communicate properly with your prospects through your automated responses.

Rule–driven dynamic campaigns: the solution that allows you to treat new prospects as individuals, yet saves you time while increasing sales.

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