Linear Drip Email Campaigns

Keep Your Prospects Interested Through Linear Drip Campaigns

Linear drip campaigns help you overcome one cold, hard fact: that even when you generate leads through your website, the likelihood is that only half of your new sales in the next three months, if that, will come from those leads. Remaining sales will occur through leads received beyond the three months. And the new sales could be even fewer if you don’t handle your new leads properly.

Do you feel like your prospects are slipping through your fingers? Surely the worst thing you can do is to let them forget you completely. But how can you keep their interest? Do you call them? Email them?

Consider the buying process that prospective customers go through before they ever make a purchase. First they recognize a need they want to satisfy. Then they search for information, finding potential brands and solutions for this need. They evaluate the options, and finally make a purchase decision. But this means that most of your new prospects are “just looking,” and not ready to buy. Without a linear drip campaign, you could lose these potential sales altogether.

You can effectively prevent this loss by implementing a linear drip campaign that takes into account the different stages of people’s buying process. You need to stay in contact with prospects so that when they are ready to make a purchase decision, they don’t forget you and buy from a competitor. Establish your credibility and create ongoing value for them that they feel they won’t get anywhere else. And when they are ready to buy, yours will be the first name they think of.

A linear drip campaign allows you to stay in touch with prospects through automated emails, spread out over a certain period of time. The emails create value, establish a relationship and credibility. And the beauty of such a campaign is that while it allows one–to–one communication, it is also automated and scalable. It works even while you’re sleeping.

If your database is segmented into different categories (by separate product lines, for example), you can even run several linear drip campaigns at once. Leads are assigned to the most appropriate campaign, and once it ends, they are moved to a general nurture campaign. So your prospects continue to hear from you.

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