Email Conversion

Close the Sale, Up-Sell Existing Clients, and Increase the Average Revenue Per Client with Wolf21’s 5-Step Nurture Campaign Accelerator Process

You spend money on advertising, and work hard to get prospective clients to your website. You develop a site that conveys your message and stimulates a response. But what do you do to establish a relationship with your prospects, gain credibility with them, and prepare them to make a purchase decision with a sales person?

Step 1: Determine the Leads You Need to Nurture

Do you want to nurture new leads, existing leads, or both? Whether you’ve nurtured leads before, or this is new territory, Wolf21 will help you build an effective campaign.

Step 2: Determine What Kind of Campaign Will Work Best For You
There are two different types of campaigns to choose from:

• Linear drip email campaigns.
• Rule–driven dynamic email campaigns.

Wolf21 will work with you to determine the most suitable campaign for your business.

Step 3: Identify the Frequency of Emails, and Duration of the Campaign

As a general rule of thumb, the longer the sales cycle, the longer the email campaign. As the campaign progresses, the frequency of communication reduces from a message every couple of days to a message every two to four weeks. And even after the campaign ends, it’s important that prospects still occasionally receive communication. Wolf21 will help ensure that prospects are receiving the right communication, at the right time.

Step 4: Determine When You Would Like to Send Leads Into the Email Campaign, or From the Email Campaign to Your Sales Team

At some point in the cycle, you’ll want to hand new and “revitalized” leads over to your sales team for follow up. This step will set up a process for scoring leads and automatically sending them to sales, and will also ensure that the campaign is halted while the sales team is involved.

Step 5: Identify Content that Can Be Used in the Campaign

Every email campaign needs compelling content, from the actual emails in the campaign to value creation content and downloads such as eBooks, videos, whitepapers, webinars, blog posts, and reports. Wolf21 will help you repurpose current content to use in your email campaign, and can also help you create new content.

Take the first step toward boosting traffic, capturing more customers, and accelerating your Internet marketing results. Simply complete the form on the right to get your FREE 3–Zones Internet Marketing eBook.