Why So Many Blogs Fail to Take Off

By On 10, Mar, 2011 |  In: Social Media Marketing | Tags: , ,  | 0

why blogs failA blog can be a great asset to your business if it gives your customers valuable information about your company and the industry in general. As powerful social media marketing tools, blogs can either add value to your website or can have a negative impact, depending on how you handle them. Here are a few reasons why a business blog can fail to deliver the desired results.

 

One of the main reasons people don’t return to your blogs is uninteresting or badly written content. When creating a blog for your business, ensure that the content is written in a professional way and provides useful information about your products and business.

 

Outdated content is another factor why a business blog fails. If you want to stay connected to your customers, you should stay active and update your blog regularly with news and articles that are interesting. Also, make sure that your blog content is neatly organized and structured for easy reading.

 

The main purpose of a blog is to interact with customers and to share ideas, opinions etc. But when you disable your comments and sharing options to avoid negative feedback, you only end up discouraging and restricting the customers’ freedom of expression, which will not be taken well.

 

Finally, to encourage customers to read your business blog, respond to their comments, queries and complaints regularly. Remember, your blog can help in marketing and sales, but it shouldn’t be used only for that. So use your blog mainly for sharing valuable information with customers and avoid using it for promoting your products and services.

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