Today social media marketing is an essential part of online marketing. And Twitter, with over 200 million users, is an important part of social media. However, to make the most of Twitter, you first need to conduct market research to collect information on your target customers as well as your competitors. Some tools can make this task much simpler.
With Twitter Grader, you can find the top people on Twitter categorized by geographic location. The grade is given based on the number of followers a person has, number of people he/she follows and the person’s retweets and conversations. Ranks are given from 0 to 100. Twitter Grader is a handy tool to identify the most influential people on Twitter in your target region.
Twellow.com is a Twitter business directory that can help you find Twitter users in your target city or region. The tool allows you to search people by keywords and geography as well. You do not need to leave the tool to follow someone, you can do that just by clicking on the follow button next to the person’s name. Additionally, the tool tells you whether you are following a person or not, and whether that person is following you or not for better Twitter profile management.
Backtype.com can help you keep up with the latest buzz. This conversational search engine indexes millions of conversations from social media channels and blogs. You can keep track of what your target customers are discussing not only on Twitter but also on sites like amazon.com and blogs.