A number of small and big businesses that have understood the significance of microblogging in internet marketing have started using twitter and are gaining well from it. Twitter not only gives you access to potential customers, but also lets you get an idea of the niche markets you are catering to. It is among the most popular social networking sites that has millions of users and has the potential to bring more traffic to your website when used the right way.
When you create a Twitter account for your business, you get to interact more with your existing and prospective customers. While interacting with existing customers can get you feedback for improving your products and services, you can engage your prospective customers in conversation about relevant topics to get them interested in your products.
However, to get maximum benefits from Twitter, you should follow certain twitter etiquettes for microblogging. First of all, keep in mind that whatever you share on twitter is what determines your reputation on it. So make sure to maintain a professional yet friendly tone whenever you communicate.
Post meaningful and relevant messages that are useful for the customers instead of just spamming their mailboxes with links. Be polite – respond to any queries or comments from your followers and be sure to thank them when they write something nice about your products or company. Also, don’t follow anybody and everybody just to get more followers. Instead, take some time to observe user activity and interact with them to figure out who can be a potential customer and focus on building a relationship with them.