Increasing importance is being put by popular search engines like Google and Bing on those aspects of websites which ensure a great user experience like loading speed of landing pages, optimum link density, fresh content etc. To ensure better search ranking, you need to give importance to providing a better user experience as part of your SEO efforts. Many tools are available which can help you improve the user experience provided by your site. Here are some of them:
FiveSecondTest.com, NavFlow.com and ClickTest.com are sites that provide instantaneous and helpful feedback on you website. These sites help in assessment of user recall, which can determine how effective your branding is, navigation analysis and assessment of design frame.
Usabilla and UserPlus are two more tools helpful in improving user experience. Usabilla helps find your site’s problem areas. With Usabilla free version, you can run a test with 10 participants and get some insight to help you take appropriate action. Using answers to checklist questions and a page design scan, UserPlus gives you an objective usability score.
BrowserShots.org is another great tool in this category as it helps you find out how your site looks in different browsers, devices, operating systems etc. Usertesting.com and AttentionWizward.com are two of the less expensive and useful testing tools while ForeSee Results is a premium but very useful testing tool.
These are some of the many tools available, which can prove to be very helpful for webmasters or a SEO company in improving user experience on a website. With a much more effective website, you will not only see an improvement in your conversion rates, but will also get a boost in your SEO efforts.