Ability to reach global audiences is one of the biggest advantages of internet. But for effective international marketing, internet marketing companies need to consider the regional differences. Here are some tips to help you attract customers from different corners of the world.
Provide translation tools
Translation tools are very useful to enable people from your target demographic to read your content in their native tongue. For bulk content, you can make use of tools like Google Translate widget.
Based on your target demographic, add value to your content
Adding value to your content is essential, but the ‘value’ may be different for people belonging to different regions. Make an effort to add something that will be meaningful to your target demographic. Also, take care not to include terminologies that may be offensive or unfamiliar to the locals.
Include specialized content
Inclusion of content, which is specific to a region, can help increase your popularity in that area. For instance, you can add informational articles or news stories that are meaningful to your target demographic.
Connect with the regional influencers
Connecting with the regional influencers is very useful for successful marketing in that area. These include influential and well respected social networkers and bloggers. This is the most effective way of breaking into a new market.
Consider internet availability in your target area
Although most developed countries enjoy high speed internet, there are still many regions dominated by dial-up. For internet marketing in these areas, hi-tech websites with videos and flash animations may not be the best choice. Consider the internet availability in your target area and modify your website accordingly.