Tips to Build Your Business Using LinkedIn

Posted by: Gordon Fletcher on May 20th, 2011
In Social Media Marketing

LinkedIn is the world’s largest network of professionals with over 100 million active members. Its business orientation makes it the best social network to grow your business. It gives you an opportunity to effectively market your business, connect with influential decision makers and generate leads. Here are some of the best ways to grow your business using LinkedIn.

Make use of the advance search

LinkedIn’s advanced search feature enables you to find your target customers easily. Also, it is very easy to use. All you need to do is click on ‘advanced’ button placed right next to the search box and enter information about your target audience. You can find people based on a number of things like keywords, company and title or industry. This is the easiest way to find highly targeted leads.

Answer questions to build your credibility

Offering informative answers to the questions asked by your target audience is a great way to build credibility. For this, first the ‘answers application’ needs to be set up. Set this application for the subjects you are most familiar with. For instance, if you are an SEO company, you can select categories like online marketing, SEO and the like. Before you answer a question, it is helpful to research the questioner. Be resourceful and offer links to websites for additional information. You can also invite to person to get in touch with you, if further help is required.

Create a LinkedIn group

LinkedIn groups are one of the most effective ways of generating a great number of highly targeted leads. Ensure that your group is helpful for your target audiences. There are a number of ways to maximize your group like adding keywords in the group’s title and description, and adding your blog or website to it.

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