A New York Times article by David Kaplan indicates that streaming ads that show up before , after and during web programming are disruptive.
Read more of David’s article at http://www.nytimes.com/paidcontent/PCORG_318930.html
More and more, these types of ads are turning people off. The only time people want to see an advertisement is when they need to! That is the beauty of search engine marketing and for that matter, yellow pages advertising.
Check out our yellow pages articles for more info on small business marketing.