Social Media – An Integral Element of Internet Marketing

By On 8, Mar, 2011 |  In: Social Media Marketing | Tags: , , ,  | 0

social media bloggingBlogs, online video presentations, facebook fan pages, community forums and more that make the social media have become an integral part of internet marketing today. The major reason for increased use of social media by businesses is the huge popularity of this channel among users.


By being a part of social media, businesses can interact with their customers and prospects directly to promote products, share industry and market updates, obtain feedback and respond to their queries and complaints in as little time as possible.


With business profiles on social networks like Facebook, MySpace and Twitter, you can increase your company’s online visibility significantly. Also, social media allows you to build and manage your online reputation by directing the conversations around your products and services, which is otherwise difficult. You can also use customers’ feedback and comments in the community forums and pages to improve the quality of your products and services, and also your credibility.


Another advantage of social media is that you can allow your customers to recommend and share the posts on your blogs and social networking profiles with social media add-ons and plugins like Facebook Like, Facebook Recommend, Twitter Follow etc. This acts like word-of-mouth advertising and can boost your online marketing efforts greatly.


So if you don’t have a social networking profile for your company, you should create one immediately for increasing your exposure and also your sales. In case you are already a member of these networks, it is time you became an active member of these sites to make the best use of them.

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