Small Business Marketing | Will You Pay More for Green?

EARTHtimes reports that the latest survey from Wells Fargo says you will.

Two-thirds of small businesses said they would pay more for goods and services if they knew they were environmentally friendly.

I believe the intent of the small businesses in the survey is to do the right thing but let’s face it; if you have to pay more, you have to increase your prices.

The big question is, will your customers pay more? Unfortunately, we all know the answer to that one.

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