Running an online business is not an easy task. Unlike a physical store, where you have foot traffic, increasing online sales requires a different strategy. Here are three tips to help boost your online sales
Make it easy for customers to find you
Increasing your online visibility is essential to increase sales. Search engine optimization is an effective way to do this. But to get the top ranking for desired keywords, you may need to take help of professionals. Currently social networking sites are the most popular and cost effective way of connecting with your customers. Although social media marketing and SEO SEM marketing may seem to be free of cost, it requires investment of time and efforts.
Provide customers what they want
Effective marketing will bring customers to your website, the next step is to ensure that they do not face any problems in shopping on your website. Your website should be attractive, professional and user-friendly.
All the keywords should lead users to corresponding landing pages. A click on an advertisement for designer bags should lead the customer to a landing page containing designer bags, not a page providing information on all the products available on your site. Simplifying the shopping process by leading customers to exactly what they are looking for can give a significant boost to your sales.
Provide assurance and encourage purchase
Security is the main concern for most customers, so assure them with security certificates. Also, things like shipping fees are a common cause of last minute shopping cart abandonment. You can include this in the product cost and provide inexpensive value additions like access to specials to entice cost conscious shoppers.