SEO Nightmares Week 1

By On 2, Nov, 2008 |  In: Search Engine Optimization |  | 0

Okay, we have picked victim #1, a cabinet maker/woodworker who has built a successful company that is celebrating 20 years in business.
Garren Dakessian (Owner) has built his business by giving great service, craftmanship and happy customers giving great referrals. When the chief editor of Style at Home magazine chose Malibu Woodwork to build new cabinets for the basement and lounge of her own home, it shows he is the best in his business.

Over the years he has expanded his skills and offerings from clients requests that he, finish their basement or renovate their lounge. But now he wants to go back to his true skill, cabinet making, and to get the word out that Malibu Woodwork will make custom cabinets for your Kitchen, home office, bathroom, or basement.

Malibugroup.ca has a simple site today, made up mainly of pictures showing the Style at Home spreads, home and contact page.

After doing keyword research we found traffic, and a lot of it, searching for his services as a cabinet maker. Add in his local town and the competing sites in natural search come down to either single digits or none!

After looking at competing websites in this space, we noticed of lot of them have a local amateur feel. We only found three that stood out with any style, content and ease of navigation.
What do we do with these you ask? Knowing that the average web surfer doesn’t just visit one site, we need to stand out and be remembered over the others, even if we aren’t in position #1. So we take the best of each and combine them into the ultimate site. Not only will the site rank well, it will also convert well.

Next steps: refine the final keywords and have content written. Build the new layout. Get video and pictures of happy customers.

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